4/12/2012

MWM X NIKE Running : Boston Marathon 2012.

MWM X NIKE Running : Boston Marathon 2012.
I've collaborated with NIKE again, this time with their Running Division, on merchandise and branding for the upcoming Boston Marathon (April 16th, 2012). Pictured above is the new LunarGlide+ 3 model that I designed the graphics and colorway for. The kicks are now available online for Men and Women. Put that Cyan to the pavement Boston!
MWM X NIKE Running : Boston Marathon 2012.
In addition to the sneaker collaboration I illustrated this piece (For apparel & print media) inspired by the different areas of Boston that the race passes through. BOSTON is spelled out in the clouds (see it?), the city skyline, The Charles River, Storrow Drive, and I even made the shoe-print into a map of Back Bay. Mysty swoosh, compass, and stopwatch tucked in there too. Definitely a fun one to illustrate!
MWM X NIKE Running : Boston Marathon 2012.
View from the top reveals more of the graphic hits. *They also come with blue laces.
MWM X NIKE Running : Boston Marathon 2012.
Indeed it's true. WE RUN BOSTON. High fives and daps to my hometown crew. Salutations de Paris :)